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I build brands andexperiences for screens,print and the rooms between

Portrait of Aksel Varo

About me

I’m a Norwegian designer and creative director based in Bergen, working with clients abroad. Trained in journalism, I treat design as a way of saying one thing clearly. Content sets the form.

Moving between countries and working on three continents still shapes how I think, collaborate and make things.

Philosophy

I work with few elements because fewer parts make a stronger message. I remove what pulls attention away so the one idea in a project is easy to see and remember.

What I do

  1. 01.Creative direction
  2. 02.Brand design
  3. 03.Digital & UI design
  4. 04.3D & motion design
  5. 05.E-commerce
  6. 06.Campaign & AI content
  7. 07.Spatial design

Global network

When a project grows, I bring in a network of designers, developers and producers built over twelve years on three continents.

To join it,

my way of working rests on three core values

a working process tested with small studios and large brands

Each project starts with looking. Knowing the context, the people and the brand shows what the work needs to be.

A shared starting point