Context

FC Albereda was founded in 1921 by dock workers from the same six streets. It never left them. The ground holds eleven hundred people, most of whom walked there. Over the years the crest collected a laurel, two stars, a ribbon and a date in a typeface nobody chose. On a phone screen it read as a brown smudge. The club asked for a mark that could survive a scarf, a kit, a screen and a painted wall.

Insight

Supporters did not talk about trophies. They talked about the corner of Carrer Nou where the old tram turned, the bar that shows away games, the wall where the fixture list is painted each August. The identity had to belong to that corner, not to a league. Pride of place, measured in streets.

Idea

We cut the crest back to the shield and the two poplar leaves the founders drew. Proportions were set from the painted wall, so the mark works at stencil size first. A condensed typeface was drawn from street signage around the ground. The green and white stripes became a rule system: widths change by competition, so a youth fixture poster and a first-team shirt share one grammar.

Application

Crest, kit, matchday posters, season tickets, the club app, signage for the ground and a stencil set for the painted wall. Every template ships with the stripe rules built in.

Impact

Season tickets sold out by June. The painted wall was redone by supporters with the new stencils, in one weekend.