Context

Orvel launched its first hybrid estate in a market where every car advert shows the same mountain road. The brief: one idea for six weeks of social, outdoor and cinema, built with a small crew and no location budget.

Application

A badger who refuses to leave the back seat. It sits through a mountain pass, a car wash, a school run and a night drive, unimpressed. We built each scene from studio plates and generated backgrounds, with the animal shot in a controlled set.

Process

Twelve scene tests went out to a panel before a frame was locked. The strongest two became hero films; the rest became six-second cutdowns. Every backdrop was generated, then graded by hand to match the plates.

The animal was never on a road. A stand-in rig held the seat position for lighting.

Impact

Six weeks, eleven formats.

The badger stayed on as the model’s mascot for the dealer network, printed on keyrings and floor mats.