Context

Nodra sells five daily supplements: iron, magnesium, vitamin D, omega-3 and a B complex. Nothing exotic, nothing in powder form, every dose checked by a third-party lab. The shelf it launched into was loud with promises. The founders wanted the opposite: a brand that says what is in the tub and what it does, and stops there.

Insight

Customers read labels standing up, in a pharmacy, in under ten seconds. They wanted to know three things: what it is, how much, and when to take it. Most competitors hid all three under a claim and a photo of someone running at dawn.

Idea

The label is the brand. A large numeral for the dose, the nutrient name in plain type, and a clock mark for morning or evening. Each product has one colour, chosen for contrast against the others on a shelf rather than for mood. No claims on the front. The back carries the lab report number, so anyone can look it up.

Application

Tubs, blister packs, a subscription box, pharmacy shelf strips, the web shop and a simple dosing chart for customers taking more than one product. Photography is still life only: the capsule, a glass of water, daylight.

Impact

Nodra reached pharmacy shelves in four countries within a year. The dosing chart is now printed inside every box, after customers kept asking for it at the counter.