Context

The Final Grill runs a street food contest that tours stadium car parks. For its final, held in a football ground after the season ended, it needed a campaign that could fill the stands with people who had never heard of the contest, in three weeks.

Application

We treated the burger like a trophy. Key visuals show it under floodlights, lifted on a podium, carried through an empty tunnel. The same frames ran on posters, screens and ticketing, with one line of copy.

Process

Every burger was shot for real, on a single grill, then placed into stadium scenes built from generated plates and lit to match the floodlights of the real ground. Four scenes, one week, and a grill that stayed lit through every take. The fries got their own podium shot.

Impact

The final sold out nine days before the gates opened. The trophy frame became the contest’s poster for the next tour.